Roku job listing suggests big plans for original movies and TV shows (theverge.com)
Roku is looking to create its own original “episodic and feature productions,” according to a recent (and now closed) job listing posted by the company (via Protocol). The job listing mentions Roku’s “expanding slate of original content.”
Roku currently doesn’t have any in-house content of its own. It now owns Quibi’s lineup of shows, which it acquired from the defunct streaming company, and it also offers The Roku Channel, an ad-supported service that lets users watch a wide range of TV shows, movies, live news, and more — but we haven’t yet seen any shows that are made by Roku itself.
The job listing, however, indicates that Roku is looking to get into the content production business — something its hardware competitors like Amazon and Apple have already done. Providing its own shows could give its users a reason to spend more time on their Roku devices, which in turn could help further boost the company’s ad revenue, even if users aren’t watching its shows specifically.
By: Mitchell Clark