Moviegoers’ Confidence To Return To Cinemas During Covid Hits Record Level – NRG Poll
EXCLUSIVE: Even though the domestic box office remains in a funk due to the pandemic, moviegoers’ confidence has hit a record high near 50%, according to recent data by NRG. The recent upbeat attitude to return to the cinema outpaced poll results from the fall, which was the last time confidence was at a notable level during Covid.
Prior to the September-November period, the last time the confidence level of moviegoers was “very or somewhat comfortable” with being in theaters was on March 15-16, right before major exhibition closed down due to Covid-19 safety guidelines.
According to exhibition reports, 47% of 5,900 U.S./Canada movie theaters are open. States that are the most open include Mississippi and Utah (both 80%), Arizona (77%), Alabama (70%) and Georgia (70%).
By: Anthony D’Alessandro