Who is Crossroad Lending?

The Crossroad team is made up of highly accomplished professionals who have expertise in their respective fields including all aspects of entertainment related finance, production and distribution.

Patrick Rizzotti
Patrick Rizzotti is a veteran film, television, and founder of Crossroad Productions (www.xroadproductions.com). Patrick Rizzotti has successfully secured $75MM+ in production, marketing, and financing spanning over many feature films Rizzotti came up with the idea behind Crossroad Lending after spending years reaching out to individual banking relationships for his various film and television projects. Rizzotti said, “There’s never been a market place within the entertainment industry that (A) assures producers they are in fact getting the best deals in the current marketplace, (B) creates a competitive marketplace that will ensure producers that they in fact are getting the best rates and (C) allowing a very easy streamlined process to best evaluate which lender producers would like to use their respective projects. ​
Steve Siadek
Co-Founded Healthy Paws Pet Insurance in 2009 and, as COO, led customer acquisition, consumer marketing, and technology development. At the end of 2018, Healthy Paws was the third largest pet health insurer. Healthy Paws has changed the consumer attitude towards pet health insurance by delivering exceptional customer care and service and receiving the #1 consumer-rated brand for the past four years. Steve sold Healthy Paws in 2016 to Aon Corporation. Steve is an entrepreneurial executive with a strong track record in both public companies and early-stage start-ups. His strengths include technology leadership, digital product innovation, and online demand generation
Jon David Cunningham
Jon David (“JC”) Cunningham is a seasoned chief executive and management/financial consultant with over 25 years of hands-on experience in launching new businesses, building organizational infrastructure, diversifying revenue lines and growing overall enterprise value for startups, emerging and high growth companies. JC has extensive experience in emerging technologies, SaaS platforms, many-to-many B2B online platforms, and building platform user community growth with collaborative industry eco-systems. He has deep knowledge and skills in the areas of finance & accounting, strategic capitalization, business & financial strategy, entity structure design, and deal structure & negotiations. JC previously served over 14 years as CFO/COO for Dairy.com and was instrumental in founding, launching and growing Dairy.com, one of the first successful B2B/SaaS companies in the Food & Beverage and Agricultural Industries. He is also a former Arthur Andersen LLP executive.

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